Thursday, September 22, 2011


Oronoco is a distinctive rum imported from Brazil that challenges traditional notions of rum. The package communicates Brazilian provenance through the map design embossed in leather. The slender bottle shape and cap design communicates masculinity in the premium rum category. The most innovative feature of the package is the embossed leather wrap. The technical challenge was to find the correct type of material as well as an adhesion method.

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